Marketing and the low hanging fruit is an inspired conversation from one of Larry Krohn’s online posts. Larry was exceptionally disappointed when a colleague came into the chat and made some confrontational comments.

This aside, it raised some interesting notation on social media marketers versus their actual ability as a trainer. Multiples of conversations have been had on our platform and others about the effectiveness of marketing and the clown show around it.

Marketing is essential for a business. You have to do it to stay relevant. Social media has just made it easy for the turds to rise from the drains.

Here a similar topic we did called arguing with an avatar

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Truth!

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com and you can see her baby puppy on her instagram

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

Matthew Boon the sales sniper joined us this week to discuss the very important and highly underestimated power of sales.

It’s an area dogs trainers and small business owners usually suck at. We don’t realise how important it is until the phone’s not ringing ans the money isn’t coming in.

Sales is an area that makes or breaks your company so it literally pays to get it right. Having a good coach help to get you there is the same for us in training dogs for clients.

Good business coaching is a skillset and science requiring investment. Don’t make the mistake of not investing in it.

On the podcast, Matt mentioned his sales pages show notes link. and here it is.

https://salessniper.kartra.com/page/QLG1?fbclid=IwAR0_-MVy9NIM6xSzG4XCXL-x4wZ__uwBP0A7nr1-NvMnPrx2sub_1MDy_pI

Further details

If your looking for contact details, great trainers and supporters of The Canine Paradigm, look no further. Below is a vast array of people and business’s who stand by us and donate to our running costs.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community.

You can get our full range of Merch at our Teespring store here

You can also help us by spreading the word amongst the community or even suggesting a special guest to interview.

If you need to find out how to listen to our show, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes

Details on joining the IACP can be found here. If you’re not in it you should be!

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for pets here

Birdy O’Sheedy can be found at Pause in life and at Paws in life

Jason Firmin Einzweck Dog quip SHOW SPONSOR

K9 Dynamics online store for all our listeners in USA and Canada SHOW SPONSOR

Kylie Brights dog treats are right here at Brights Bites SHOW SPONSOR

Jasmine Whiting is at Prime Canine

Alex Edwards Refine your Canine

Emma Murdoch Walk with me Ottawa

Find out more about GRC dog sports here