Episode 303: Big cats to dog training

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we were thrilled to welcome Caisey Cainan, a friend of the show and one of the world’s most renowned big cat trainers. Caisey’s journey into the fascinating world of big cats began in his childhood when he ran away to join a circus. It was there that he met his first mentor, a pivotal figure in his life who tragically lost his life to a tiger. This harrowing incident deeply impacted Caisey and set him on the path to becoming a big cat trainer, driven by a desire to honor his mentor’s legacy and improve safety and training standards in the field.

Caisey shared captivating stories from his time in the circus, providing a rare glimpse into the unique challenges and rewards of training big cats. Moreover, his passion for these majestic animals was evident as he discussed the intricacies of building trust and communication with them.

Transitioning from big cats, Caisey has now dedicated his expertise to professional and sporting dog training in Australia. He spoke about how the skills and lessons learned from big cat training have seamlessly translated into his work with dogs, bringing a unique perspective and approach to the field. Therefore, join us for an inspiring episode as Caisey Cainan shares his incredible journey and the lessons he’s learned along the way.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be!

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 302: American dog training bonanza

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The past couple of weeks in Sydney have been nothing short of amazing. We were thrilled to welcome our American family, Shawn and Janet Edwards, along with their colleagues Zack Burke and Travis Lloyd. Their expertise and passion for training were invaluable as they joined us for PSA trial judging, decoy certification, Deadpool decoy school, and Janet’s seminar.

Training is at the heart of everything we do, and having these experts with us elevated our sessions to new heights. The PSA trial judging was rigorous and insightful, providing our participants with constructive feedback to refine their techniques. Moreover, the decoy certification process was equally intense, ensuring that our decoys are prepared for any scenario.

One of the highlights was the Deadpool decoy school, where Zack and Travis showcased their advanced skills and strategies. This left our team inspired and eager to incorporate these new methods into our training routines. Additionally, Janet’s seminar was another standout, offering deep dives into specialized training techniques that captivated everyone in attendance.

Overall, this experience reinforced the importance of continuous training and collaboration. Consequently, we are grateful to Shawn, Janet, Zack, and Travis for their dedication and expertise. Their contributions have undoubtedly made a lasting impact on our training programs, and we look forward to future collaborations.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 300: The dog trainers guide to time travel

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We are thrilled to celebrate our 300th episode, joined by many special individuals from our greater canine community. We posed a unique question to our guests: If you could travel through time to any point in your training career, where would you go, and what would be your objective? The responses were inspiring, reflecting the passion and dedication that define our community.

This milestone is a testament to the incredible journey we’ve shared with people worldwide, all committed to enhancing the lives of dogs and their families. We are immensely grateful for the support and involvement of everyone who has been part of our journey over time. From our sponsors and Patreon supporters to those who proudly wear our merchandise, participate in our forums, and the dedicated show fans, your contributions have been invaluable.

This journey has been more than a podcast; it’s been a life-changing experience. We’ve connected with a global network of people who share our mission. As we look forward to many more episodes, we remain blessed and honoured to continue this incredible journey with all of you. Here’s to enhancing the lives of dogs, together, time and time again!

Thank you for taking the time to celebrate this milestone with us. Every moment we’ve spent together has been precious, and we look forward to more amazing times ahead. Time and again, your support has shown us the power of a dedicated community. Here’s to many more memorable moments in the future!

Speaking of time, remember this old chestnut.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 299: What’s more dangerous than ignorance?

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In our latest podcast episode, we tackle a critical topic: the peril of false knowledge. While ignorance poses risks, misinformation masquerading as truth can be far more dangerous.

Recently, a comment on social media claimed that men are more likely to attend positive punishment seminars than women. This statement is not only unfounded but also misleading. Throughout our extensive careers in the dog training industry, we have never encountered anyone running or hosting such seminars. Positive punishment, which involves adding an aversive consequence after an undesired behaviour, can be used in training but only under the right circumstances. It should assist the dog in learning how to avoid a behaviour, be used sparingly, and always with compassion.

Furthermore, we delve into the South Australian government’s proposed plan to ban IPG (International Working Dog trial) training. This proposal represents an outrageous example of government overreach. Such regulations not only undermine professional training methods but also spread misinformation about the nature and purpose of IPG. Effective dog training requires balanced, informed approaches that prioritise both the dog’s and the handler’s well-being.

Ignorance can lead to the spread of false knowledge, which can have detrimental effects. By staying informed and questioning dubious claims, we can combat ignorance and promote responsible training practices. Ignorance is a formidable foe, but with the right knowledge, we can overcome it. Join us as we debunk these myths and advocate for knowledge-based approaches. By listening to our podcast, you can stay informed and help combat the spread of false knowledge in the dog training community. Stay tuned, stay informed, and let’s work together to promote truth and excellence in our field.

We have other episodes worth listening to which are similar like this

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 298: Fatiguing or warming up the dog

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In our latest podcast episode, we eagerly addressed key questions from our listeners about training dogs, particularly focusing on the importance of ‘warming’ when transitioning from indoor to outdoor environments. Our listeners are curious about how to maintain a strong connection with their dogs amidst a swag of new outdoor stimuli, and we were excited to delve into these challenges.

Firstly, warming your dog for a training session isn’t just about tiring them out; it’s about mentally preparing them for the shift in context from a calm indoor setting to a stimulating outdoor space. We emphasized starting with familiar commands like ‘sit’ and ‘look at me’ to help redirect your dog’s focus from distractions back to you. This approach not only primes them for learning but also reinforces your bond.

Furthermore, we discussed the value of a physical warm-up. A brisk walk or a playful fetch session can significantly reduce excess energy, thus improving your dog’s concentration. These activities should be seen not just as exercise, but as integral parts of your training routine that prepare your dog for the mental challenges ahead.

Ultimately, our discussion aimed to provide practical tips for our listeners, showing that with the right warming techniques, transitioning from indoor to outdoor training can be a smooth, effective process. Tune in to learn how these strategies can enhance your training sessions and deepen the connection with your dog.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 297: Suppression, guessing and perception in dog training

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We delved into the fascinating world of dog training, focusing on the suppression of behaviours, the concept of dogs “guessing” behaviours, and the powerful dynamics of perception between teacher and student. This discussion sheds light on how understanding and managing these elements can significantly enhance the training process and the relationship between dogs and their trainers.

Suppression of unwanted behaviours is a critical aspect of dog training. It involves identifying behaviours that may be problematic or dangerous and using effective training methods to reduce or eliminate them. However, it’s important to approach suppression with a strategy that promotes an understanding, rather than just punishment. This method not only fosters a safer environment but also strengthens the bond between the dog and the trainer.

Furthermore, the idea that dogs may “guess” behaviours highlights the need for clear and consistent communication during training sessions. Dogs often try to anticipate commands and may end up performing the wrong actions. Trainers must be patient and persistent in guiding their canine students, helping them to learn and respond appropriately without confusion.

The power of perception in the relationship between teacher and student cannot be overstated. The way a trainer perceives a dog’s behaviour and the dog’s perception of the trainer’s intentions both play crucial roles in the effectiveness of training. Understanding and adapting to each other’s signals and behaviours can lead to more successful outcomes and a more harmonious relationship.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 296: Dogs in the house and remote trainers

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In our newest podcast episode, we explore the integration of working dogs into households and address the misleading advice suggesting that these dogs disrupt home dynamics. Despite these myths, working dogs can enhance home life, especially when combined with the right remote training techniques. These methods, often misunderstood, can actually strengthen your bond with your working dog rather than hinder it..

A significant portion of our discussion also focuses on the controversial use of electric collars or remote trainers. This often brings to mind images of harsh control methods. However, our conversation sheds light on the lack of scientific evidence supporting the notion that these tools are inherently cruel. It’s crucial for dog owners to consider both the potential benefits and the proper usage of remote training devices to ensure they are used ethically and effectively.

Furthermore, we explore a rather peculiar behaviour—dogs eating their own faeces. While this may seem alarming to many pet owners, we provide insights into why this happens and how it can be managed. Understanding the root causes can help owners address this behaviour more sympathetically.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 295: Reward placement and the importance of play

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In our latest podcast episode, we dove into the fascinating world of canine behaviour, focusing on the concept of ‘play’ and its multifaceted role in the lives of our dog. Addressing two insightful listener requests, we explored the intricacies of reward placement and the nuanced differences between direct and indirect rewards, shedding light on how these elements can enhance the play experience and training efficacy for both working dogs and pets.

Further, we delved into the vital importance of play, not just as a leisure activity, but as a cornerstone of healthy development and emotional well-being for dogs. The discussion illuminated the stark contrasts between working dogs, who often engage in play as a form of job-related training, and pet dogs, whose playtime is more centred around bonding and recreational activities.

Understanding the role of play in a dog’s life is crucial for pet owners and trainers alike, offering insights into how play can be used as a tool for learning, bonding, and maintaining physical and mental health. This episode is a must-listen for anyone looking to deepen their understanding of their canine companions and make the most of their playtime together.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 294: Why Handlers And Dog Trainers Switch Drives

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In the latest episode, we delve into the fascinating world of dog training, emphasising the pivotal role of understanding and harnessing different drives. Training dogs, whether for sporting events, police work, or simply as pets, requires a nuanced approach that recognises and adapts to the diverse motivations that drive canine behaviour.

Drives in dogs refer to innate impulses that guide their actions; these can include prey drive, play drive, defensive drive, and pack drive, among others. Recognising which drive is dominant in a particular situation allows trainers to employ specific strategies that resonate with the dog’s natural inclinations, leading to more effective and harmonious training sessions.

Switching drives is a crucial technique in this field, offering the flexibility to navigate between different motivations to achieve desired behaviours. For instance, transitioning from a prey drive to a play drive can help in teaching control and cooperation, essential in disciplines ranging from agility courses to obedience in high-stress environments.

This episode explores these concepts in depth, providing insights and practical advice for trainers and dog owners alike. Understanding drives not only enhances training efficiency but also fosters a deeper bond between dogs and their handlers, making it an indispensable skill in the world of canine training.

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. Now available in the USA. SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

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Episode 293: how to destroy a small family business

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In our recent podcast, we explored the challenging situation encountered by LickiMat, a small, pet-friendly business, embroiled in a digital controversy. This enterprise, renowned for its pet care innovations, unexpectedly became the target of online backlash due to its collaboration with a balanced dog trainer at the prestigious Crufts event. This incident highlights the volatile nature of online communities and the swift impact of digital activism on businesses, particularly those in the pet industry.

The backlash against LickiMat was sparked by their decision to include a balanced dog trainer at their Crufts stand. While this decision was intended to demonstrate their commitment to pet welfare, it inadvertently led to significant online uproar. This reaction underscores the powerful influence of digital platforms in amplifying collective actions, especially when driven by emotional responses rather than informed discussions.

Furthermore, the incident with LickiMat serves as a stark reminder of the ‘cancel culture’ phenomenon prevalent in today’s digital age. This trend, where groups swiftly mobilise to boycott or condemn businesses or individuals, can have disproportionate effects, particularly on small enterprises. In the case of LickiMat, the intense scrutiny and criticism were not only overwhelming but also diverged from the principles of constructive dialogue and mutual understanding.

As businesses navigate the complex digital landscape, the LickiMat episode offers valuable lessons. It underscores the necessity for companies, especially in the pet sector, to exercise caution and strategic foresight in their digital engagements. Moreover, it highlights the importance of fostering open, respectful dialogues and prioritising empathy and transparency in all online interactions. In doing so, businesses can better manage and mitigate the risks associated with digital backlash, ensuring a more resilient and positive online presence.

Support Lickimat by buying a product and letting the company know that the bullies who are holding a gun to their heads don’t always get their way. https://lickimat.com/

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