Dog training is a blend of art and science, utilising various techniques to shape desired behaviours. One such method is negative reinforcement, encapsulated nicely in the phrase, “pressure motivates, release educates.”

Negative reinforcement is often misunderstood. It doesn’t involve harm or punishment but utilises slight discomfort to stimulate behaviour change. In dog training, ‘pressure’ refers to the minimal discomfort that motivates the dog to behave differently. This could be a firm tug on the lead or a stern voice command, encouraging the dog to respond to a certain cue.

The ‘release’ part, equally crucial, involves removing the ‘pressure’ as soon as the dog exhibits the desired behaviour. The release is where the true learning occurs. It’s the dog’s ‘Aha!’ moment, realising that complying with the command will eliminate the discomfort. This ebb and flow of pressure and release helps form associations and adjust behaviours, proving to be a powerful tool in any dog trainer’s arsenal.

In essence, the ‘pressure motivates, release educates’ mantra underscores the art of teaching dogs using negative reinforcement. It’s about fostering a learning environment that drives behavioural change, proving that even pressure, when properly applied, can result in a well-trained, happier dog.

check out another episode we did on incompatible behaviour and positive punishment

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. You can also see her on Pooches at play with Lara Shannon SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com and you can see her baby puppy on her instagram

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy

Nothing beats a hearty chat with Jason Firmin, the main man at Eizweck Dogquip, and his son Ryan, especially after their whirlwind European tour. Now, this wasn’t your typical sightseeing trip. Nope, the Firmins had a mission – to immerse Ryan into the exciting world of dog sports decoy.

Europe’s got some seriously talented decoys, and it was in this lively backdrop that Ryan received his crash course. Jason couldn’t stop beaming as he spoke of his son’s meteoric rise in the decoy scene.

Ryan was all grins, too, as he regaled us with tales of training alongside Europe’s decoy cream of the crop. His eyes sparkled as he recounted his ‘unparalleled’ experience, a real game-changer for his decoy journey.

Now, we’re a cheeky lot, so the chat wasn’t all shop talk. We found time for a bit of a laugh, ribbing each other and adding a dash of fun to our dog sports discourse. Let’s just say, we know how to balance the serious with the downright silly!

Their European sojourn has undoubtedly injected a fresh dose of enthusiasm for dog sports and decoy in particular. The Firmins’ story is a delightful reminder of how a spirited approach to learning (and a pinch of mischief) can create unforgettable experiences. Here’s to more decoy escapades with Ryan on the frontline!

we’ve had other episode about decoys here in Episode 197

Further details

looking for great dog trainers and supporters of the canine paradigm? Below is a vast array of people and business’s who stand by us, donate to our running costs and do great things for the canine community.

Glenn runs and has almost everything canine related at, Canine Evolution or Pet Resorts Australia

Pat has a full range of coaching and dog training services at Operant Canine

You can support our show and get extra content right here on our Patreon page. Everything goes into keeping the show running and we love all the wonderful people who are part of that community. If you’re not sure how, just ask us.

You can get our full range of our Merch at our Teespring store here

You can help us by spreading the word amongst the canine community or even suggesting a special guest to interview.

If you need to find out how to listen to our podcast, go here

We have a YOUTUBE channel that you can subscribe to now

If you enjoyed the podcast, please review us on Itunes, spotify and any other podcast directory

Details on joining the IACP can be found here. If you’re not in it you should be! Understand?

Check out Dogs Playing for Life! A rescue process changing dogs lives across the USA

For more details on how to help our friends at Peggy’s Promise, you can find all the details on how to do that on their website. They are our rescue charity of choice.

Support our supporters

Narelle Cooke’s raw feeding guide for dogs here. Narelle has her own podcast on all podcast directories called Natural Health for people and pets. Check it out in person.

Looking for the best, human grade supplement range for your dogs? Check out Canine Ceuticals. You can also see her on Pooches at play with Lara Shannon SHOW SPONSOR

Jason Firmin Einzweck Dog quip SHOW SPONSOR

The motorcycle dog kennel by Rowdy Hound SHOW SPONSOR

Professional dog training services DanKroft K9 SHOW SPONSOR

Daycare and training from the heart dog training SHOW SPONSOR

Dog training all styles in Adelaide Dog Club SA SHOW SPONSOR

Our beloved friend and regular contributor, Birdy O’Sheedy can be found at birdyosheedy.com and you can see her baby puppy on her instagram

HUGE thanks to all our contributing artists. Please support their works

Jane Stuart
Avery Keller
Zoie Neidy